Product Managers

My startup is hiring a product manager because none of the engineers want to spend day after day doing product research, testing/trying out competitors' products, meeting solution providers and clients, blogging, product evangelist, PR, writing white-paper, doing patent research, and other things that engineers feel are too un-intellectual to do. While I have a nice Google system for interviewing elite engineers, I don't have a good system for hiring a good PM. In the end, I think there is so much variability in PMs that I don't think you can actually design a process for it. I do however think the most important thing is that the PM's style should match well with the overall vision of the company. For example, if the company is creating a business product, then the PM should be of the "spec hunting" type (more on this later). If the company is creating a user-end product, then the PM should be of the Steve Jobs type. In a hypothetical world were there are only two extreme types of PMs, then they are described as follows:

1) The most common PMs are the "spec hunters." They will write down specs that their competitors have, and try to compete on specs. They will list out a long matrix of features and check them off one by one. Case in point a few years ago the Microsoft Zune on paper is much more feature rich than anything out there. It's got a voice recorder, FM radio, more storage, Oled, 720p, 33 hr play time, so on so forth. The iPod does not have a voice recorder, does not have a FM radio, smaller storage, older/less resolution display, 30 hr play time. It doesn't do much. Almost all of Microsoft products are spec'ed products, designed by a committee with a long feature list that each committee member checks off. On paper, the Zune is clearly superior to the iPod. However, hiring a "spec hunting" PM is not a good match for consumer products; we all know the story with Zune vs. iPod today. Zune is dead.

Other examples of "spec hunting" PMs: America Online and Y! [homepage] are committee designed -- the idea with those products is that the more stuff you slap on a page, the happier the committee. It is no surprised that AOL looks like a mess. Ditto with Yahoo. Dell is yet another example. The Dell laptop on paper is superior to the Mac-- brighter screen, more HD, faster processor, bigger capacity battery, 1/2 the price. The list goes on and on and on.


2) The less common PMs are the minimalists. One example-- Steve Jobs is one such PM who designs with minimal features. Other example include Porsche, Ferrari, and other Italian designed products; all these cars have minimal features that simply run fast and look nice, and none have fancy OnStar or XM radio or GPS display or voice activated commands built in. Dropbox is in this spectrum too... it just does one thing-- let people drop files into the file system. Google search is another example of a minimalist page; you don't do anything on the main page except to search. http://www.google.com/corporate/tenthings.html Read point #2. Here the classic example: the Apple iPod only does one thing (whereas Zune and competitors do 100 other things), yet it still slaughtered competition. Zune is dead and the spirit of iPod lives on in the form of iPhone and iPad.

The minimalist PMs understand the power of looks, feel, navigation, intuitiveness, cohesiveness, and consistency. Whereas the "spec hunters" think they have taste, the minimalist PMs actually have taste.


In the end, I see that most companies are "run by committees" ruled by "spec hunting" PMs. I think the reason is clear-- minimalists who have a sense of taste are as rare as diamonds. Of course, there's nothing wrong with that. Despite Microsoft's extremely tasteless designs (case in point Microsoft Bob aka The Useless Paperclip Helper), it is still one of the most successful companies in the world.